Assistant Professor

2006

Till date

Kakatiya Institute of Technology & Science, Warangal.

1

"Communication & E- Marketing In Rural India" in Kakatiya Business Review Journal, September, 2007.

2

"Modern Mktg. Technique in Retail Business"  in Kakatiya Business Review Journal, September, 2000

3

"Integrated Retailing in India -A key Strategy for Business Success" in Prakarsha  Journal of Management, July, 2008.

4

“International entrepreneurship”, Prof.G.V.Bhavani Prasad and Ms.Sunitha Chakravarthy, ITM journal of Mgmt, January 2010. (ISSN: 0975-5063) ( Google scholar  Indexed Journal) (UGC Approved journal)

5

“The Impact of Opinion Leaders on Consumer Decision Making Process” – Sunitha Chakravarthy and Dr.G.V.Bhavani Prasad, International Journal of Management & Business Studies (IJMBS), Vol.1-Issue 3, September 2011. ISSN : 2231-2463

6

Customer Experience Management  -As a  key strategy to build Brands in International Markets IJEMR-April  2012 –VOL  2 Issue-4    Online-ISSN 2249-2585   Print- ISSN- 2249-8672

7

Customer Relationship Management –A competency Building strategy in Business Organizations,International Journal of Functional Management -April-June 2013 Print ISSN-2319-1406

8

Agricultural marketing in India-International Journal of Academic Research-January-2017-Volume-4,Issue 1(5)-

ISSN: 2348-7666. ( Google scholar  Indexed Journal) (UGC Approved journal)

9

The Role of Women Empowerment in the Economic growth of India-International Journal of Research Culture Society- February-2018- ISSN-2456-6683 ( Google scholar  Indexed Journal) (UGC Approved journal)

10

Impact of opinion leaders on women consumers-A Statistical Analysis-International Journal of research-Jan-June 2016 Volume 5 (2) – ISSN: 2231-6124. ( Google scholar  Indexed Journal) (UGC Approved journal)

11

Online Buying Behavior of consumers in India- IFRSA- September 2012-volume2- issue 3 E-ISSN-22495444. (Google scholar  Indexed Journal) (UGC Approved journal)

12

The Impact of Women Empowerment on Economic Development of India ,Dr.Sunitha Chakravarthy and Prof .G.V.Bhavani Prasad,International Journal of Research Culture Society,Special issue:10 ,March 2018.ISSN: 2456-6683( Google scholar  Indexed Journal) (UGC Approved journal)

13

E-CRM Initiatives in Modern Banking Sector-A Study on Indian Banks Dr.Sunitha Chakravarthy and Prof .G.V.Bhavani Prasad,International Journal of Research Culture Society, Special issue:13  ,April 2018.ISSN: 2456-6683( Google scholar  Indexed Journal) (UGC Approved journal)

1

Customer Value –The enduring marketing mantra at IIM –Indore –NASMEI Summer Marketing Conference held on July 27-29 ,2017 at Indian Institute of Management-Indore ,India. (ISBN: 978-1-78635-416-7)

2

 CSR Practices in Indian Banking Sector ”  at National seminar  on   Corporate Social Responsibility in India-Emerging Issues and Challenges Organized by Department of  Commerce & Business Management, University Arts & Science College, Kakatiya University,Warangal,Telangana State Sponsored by ICSSR, New Delhi  on  3rd  & 4th    February  2017.

3

“ Information Technology in Banking Industry-Prospects and Challenges”  at National Seminar  on Emerging Trends in Banking and Insurance Sectors Organized by  CKM Arts& Science College Warangal , Telangana State Sponsored by UGC-New Delhi on 13th February 2016. .(ISBN: 978-93-85100-41-3)

4

Presented Paper on “The Changing Face of Global Markets” at International Conference on Global Business: Opportunities & Challenges, organized by Department of Management,Osmania University,Hyderabad,India on 27-29 March 2014. ( ISBN: 97881910003014)

5

“E-Tailing: A Benchmark for Modern Retailing in India” at international conference on Strategies for Business Excellence: Challenges and Opportunities, organized by Malla Reddy College of Engineering &Technology in Collaboration with HMA and NEN on 26-27 December 2014. (ISBN : 978-93-83038-299)

6

“Make in India-A New Paradigm for socio-economic growth in India ”  at Two-Day National seminar on “Make in India –Issues and Challenges” Organized by Department of Commerce & Business Management ,University College for Women ,Kakatiya University, Telangana State, India. (Sponsored by UGC&TSCHE) on March 23-24  2017.  (ISBN:978-93-87418-00-4)

7

The Impact of Celebrity Endorsement on Consumer Brand Preference in India” at International Conference, organized by EuroMed Research Business Institute &Universiy otf Nicosia, Cyprus on 4-5 November 2010. (ISBN : 978-9963-634-83-5)

"Branding and Brand management" at 14th International Conference on Corporate and Marketing Communication 2009, Organized by university of Nicosia, Cyprus on 23-24 April 2009. (ISBN: 978-9963-634-59-0).

Global Branding" at International Conference on Global Competition and Brand    Promotion 2008, Organized by Institute of Public Enterprise, Osmania University on 15-16 September 2008.( ISBN: 81-906531-9-9).

1

Bharat Shisksha Ratan Award  from Global Society for Health and Educational growth

1

Life Member,  IE scholar

2

Life Member,  AIMA

3

Life Member, ISTE

4

Life Member ,TCA

Management, Economics and Accountancy.

III/I ,ECE,E&I,CIVIL

Management, Economics and Accountancy.

III/I ,Mech-I

1

Attended a Staff Development Programme Sponsored by AICTE New Delhi on “Contemporary Issues in Marketing Management “.  Organized By Department of Business Management,

Two-Weeks

Vaagdevi Degree & P.G College, Hanamakonda, Warangal, Andhra Pradesh, India. from  25/4/2012 -9/05  2012 .

2

Quality Assurance in Higher Educational Institutions and Industries

One-week

KITS, Warangal from 19/07/2017 to 23/07/2017

3

Faculty Development Programmee on Insights in to Research Methodology and SPSS Applications in Hyderabad, India. Organized by held on

Two Days

Siva Sivani Institute of Management  from 8/05/2009 to 9 /05/2009

4

Master Teacher Programme 2016 at ISB Hyderabad  

Four Days

The centre for learning and management practice, Indian School of Business.Hyderabad  from  17/11/2016 to  20/11/2016

5

Instructional Design and Delivery Methods in Engineering Education

One-Week

NIT WARANGAL From 1/5/2017 to 6/5/2017

1

International Entrepreneurship – A strategic Perspective

11th McGill   International Conference on International Entrepreneurship

University of  Otago, Dunedin, New Zealand  from 5-8 December 2008.

2

Branding and Brand management

14th International Conference on Corporate and Marketing Communication 2009,

University of Nicosia, Cyprus on 23-24 April 2009.

3

The Impact of Celebrity Endorsement on Consumer Brand Preference in India”  

International Conference

EuroMed Research Business Institute &University of Nicosia, Cyprus on 4-5 November 2010.

4

Global Branding

International Conference on Global Competition and Brand Promotion 2008

Osmania University on 15-16 September 2008

5

Foreign Direct Investment in India

International Conference on FDI

Vinayaka Mission University, Chennai, December 2008.

6

Changing Paradigms in Indian Retailing Sector under Global Scenario

IES International Conference 2009

IES Mumbai on 7th February 2009

7

CRM –A Key to SME’S Success.  

International Conference on Doing Business  

IFIM Business School Bangalore, India on 17-18 December 2009

8

Corporate social responsibility –A key Business Strategy in achieving Organizational Excellence”

International conference on Corporate Governance

 Institute of Public Enterprise, Hyderabad, India on 9-10 December 2010.

9

Customer Relationship Management –A Competency Building Strategy in Business Organizations “

International Conference on Competency Building Strategies in Business and Technology for Sustainable Development,

 Sri Ganesh School of Business Management, Salem India on 22 February 2013. 

10

“The Changing Face of Global Markets”

International Conference on Global Business: Opportunities & Challenges

Osmania University,Hyderabad,India on 27-29 March 2014.

11

E-Tailing: A Benchmark for Modern Retailing in India

International conference on Strategies for Business Excellence: Challenges and Opportunities

 Malla Reddy College of Engineering &Technology in Collaboration with HMA and NEN on 26-27 December 2014.

12

Agricultural Marketing and Pricing Policy in India.

International conference on  Economic Reforms in India (IC25YERI)

Department of Economics, Kakatiya University, Warangal,Telangana State  on  28 & 29 January 2017

13

The Role of CSR in Achieving Organizational Excellence ” 

International  Seminar  on  Commerce Education –New Paradigms in Accounting and Finance

 Department of commerce, Osmania University,Hyderabad ,Telangana State ,India  on  27th -28 th February 2017.

14

Quality of management education in India 

New Paradigms of Management Education in India 2008 ,

School of Management, University Arts & Science College , Kakatiya University, Warangal on 26-27 March  2008

15

Towards Excellence in Management Education" 

New Paradigms of Management Education in India 2008

,  School of Management, University Arts & Science College , Kakatiya University, Warangal on 26-27 March  2008

16

Challenges ahead for Venture Capital Financing in India

 New  Horizons in Financial Services Management- Challenges and Solutions  

Department of Commerce and Business Management, Kakatiya University, Warangal on 25 April 2008.

17

Strategies in Insurance Industry- A Paradigm Shift

New  Horizons in Financial Services Management- Challenges and Solutions

Department of Commerce and Business Management  , Kakatiya University,Warangal on 25 April 2008

18

"CRM-The Key to Corporate Renaissance"

National seminar on Customer Relationship Management – A Financial Services Perspective

Institute of Public Enterprise, Osmania University, Hyderabad
on 7-8 August 2008.

19

Customer Feedback – The Critical Element in Customer Relationship Management”

National Seminar on Customer Relationship Management – A Financial Services Perspective

 Institute of Public Enterprise,Osmania University,Hyderabad

on 7-8 August 2008.

20

“E-Business Application in Banking Industry”

National conference on Emerging Challenges in Service Sector Management –Strategies for Success,

organized by Department of Commerce and Business

Kakatiya University, Warangal, India on 30-31 March 2010.

21

Corporate Governance: The New Philosophy of India

at National seminar on Challenges of Corporate Governance in India –The Need for Proactive Approach,

 Department of Commerce &Business Management ,Kakatiya University,Warangal ,India on 30-31 March 2011.

22

“Women in Corporate World – Social and Organizational Barriers”

National Conference on Globalization and Women Empowerment

 Institute for Public Enterprise, Hyderabad, on 15-16, January 2012.

23

Application of Statistical Analysis in Business Management”

National Seminar on “ Application of Statistics in Commerce, Economics and Social Sciences “

Rizvi Education Society’s Rizvi College of Arts ,Science and Commerce in association with JJT University,Rajesthan, Sponsored by UGC  on 8-9th January 2016. 

24

“Green Marketing  - A study on  Indian Banking Sector “

National Seminar on Contemporary Trends and Innovative Business Practices in India

Department of Commerce & Business Management, University PGCollege, KakatiyaUniversity, Khammam, Telangana State- India on 21-22 March 2016

25

Indian Telecom Industry-Emerging Opportunities & Challenges

National seminar  on   Service sector in India- Emerging Challenges

  Hindi Mahavidyalaya  on  27th   & 28th  February  2017.

26

“Performance Excellence-Issues and Challenges”

2-Day National Symposium

National HRD Network from 29/3/2008-30/3/2008.

27

Marketing and Brand Promotion

Global Competition Work shop in Hyderabad, India.

 Virginia polytechnic Institute and State University held on September 14, 2008.

28

Work shop on Case Method 

 Indian Institute of Management, Calcutta

(IIM-C) held on February 13-14,2014.

29

"Effective Functioning of an Autonomous Institution”

Two Day Workshop,

KITS W

Center of Education Technology KITS W on 17-18 January 2015

30

“Perspective on Research and Publication”

workshop

IIM-Indore on 27-29 2017  at the Indian Institute of Management Indore, India.

1

New Zealand

To Present Paper at  International Conference

11th McGill   International Conference on International Entrepreneurship Organized at  University of  Otago, Dunedin, New Zealand

5-8 December 2008.

2

Cyprus

To Present Paper at  International      Conference

Branding and Brand management" at 14th International Conference on Corporate and Marketing Communication 2009, Organized by University of Nicosia, Cyprus

23-24 April 2009.

3

Cyprus

To Present Paper at  International      Conference

“The Impact of Celebrity Endorsement on Consumer Brand Preference in India” at International Conference, organized by EuroMed Research Business Institute &University of Nicosia, Cyprus

4-5 November 2010.